"The Next 100 Years"

Since 1922, the Rose Bowl Stadium has been an iconic landmark in Southern California.  Nestled in the foothills of Pasadena, this stadium around the corner has become home to thousands of sports and entertainment fans.  Most well known for the annual Rose Bowl football game on New Year’s Day as well as being the home to the UCLA Bruins, the Rose Bowl Stadium has gained respect and popularity from college football fans throughout the country.  Over the last 89 years, the Rose Bowl has become a popular spot for entertainment of all sorts and has built a relationship with the community.  To honor those who play or perform in the Rose Bowl as well as those who enjoy it, renovation of the stadium has commenced and will offer Rose Bowl Stadium fans of all types a chance to better enjoy the facilities and to renew the already rich history of the venue.

In addition to hosting a number of Super Bowls, two Olympics and World Cup games, various international soccer teams such as Chelsea FC and FC Barcelona as well as musical acts such as U2 have also made their appearances.  The broad range of events held has helped establish the stadium’s reputation as one of the most versatile venues in the country.

Over the next three years, the Rose Bowl Stadium will receive a massive face-lift while still permitting use of the grounds.  The $152 million dollar renovation will enhance the features of the stadium, allowing for a more modern and innovative experience.  With the goal of making the stadium a contemporary venue as well as an effortless environment for its patrons, the remodeling is a true testament to the fact that the Rose Bowl is there for the community.  Among the improvements made will be a new press box which will offer three premium seating products; suites, loge boxes and club seats, a new HD video board, wider tunnels, a more spacious concourse and aisles as well as added concessions and restrooms.   The new slogan “The Next 100 Years” explains perfectly the goal of updating the stadium while preserving the history and iconic status of the Rose Bowl.  It is hoped that the completion of the renovations in 2014 will bring about a new generation of sports and entertainment fans to join those who have called the Rose Bowl Stadium home for many years.  The modernization of one of the most renown and historic venues in the country will not only create a state of the art facility which any sports or musical act and their fans would be proud of and comfortable in, but also to reinforce the Rose Bowl’s nickname of “America’s Stadium.”